All a corporation has to do to stand out, to be amazingly, startlingly, outlandishly progressive, is to say that it won't be evil. Just don't be evil. You don't have to, you know, go out of your way to be good. You can even be an irritant, or an impediment. You could be dangerously incompetent. But at least you're not evil.
Come to think of it, it's getting like that for politicians, too, isn't it? Just say you won't be evil. Instant boost in the polls.
Well, it might work if we thought we could believe any of them.